The differentiator in MIDAS PGDM entrepreneurship programs in India is the unique experiential learning approach, which includes meeting business owners, visiting commercial establishments and interacting with real consumers. For every new Business Launch and family business which is ready to grow, MIDAS teaches entrepreneurship with a practical aspect. Programs like Discover India Entrepreneurial Program (DIEP), Boot Camp, MIDAS Bazaar facilitates entrepreneurial abilities for a successful business launch or new business verticals in the changing business environment. Know more about MIDAS Experiential Learning Activities.
Business Idea Validation Project
This requires students to travel to cities relevant for their business research.
The important deliverables for the project are a research report, project presentation and a documentary film related to the research. The students are required to work along with the Program Office and plan the project and related logistics. The students are required to stay in the chosen city for 4 days and conduct the research.
MIDAS Bazaar is an exclusive presentation of the students business to their parents, family, friends and stakeholders.
This is a platform for them to present a business plan, prototype of their products and take forward their idea to become a successful business. The Trimester 2 of the program concludes with MIDAS Bazaar, during which the students present their business idea in an exhibition format and seek feedback from the parents and other guests. This is a day’s event and will be scheduled at the end of 2nd Trimester.
Rural Immersion Program
This a very important and fulfilling aspect of the course. If we talk about creating entrepreneurs in India, and not focus on..
60% of the population who comes from rural India, then we will not be able to make an impact financially as well as socially. Objectives of Rural Immersion Program helps students to understand rural markets, supply chains, rural consumers of India through field trips and personal interaction with the non-city dwellers.
Each week once or twice during the Idea Generation phase, the students are required to visit commercial establishments like markets, malls, business houses etc and get more aware about the business environment.
This activity will be helpful for the students to generate quality business ideas and broaden their horizons. The students would be given pre-set objectives about their visit and would be accompanied by guiding mentors of MIDAS.