This phase involves students to explore the ways of becoming more creative, learning from the existing brands through marketing, creating products and services through real time activities. Below are the subjects covered under this phase:

Objective: Open up your creative juices, start thinking like an entrepreneur and brainstorm to generate new ideas with right tools and approach

Outcome: Build a pool of ideas which stem from daily problems, Possible Business Ideas generated for future start-ups or ideas for expansion of a Family Business vertical.