This phase enables an entrepreneur to take the business idea into the market, speak to potential customers, and understand the need of their product. Basis continuous rounds of real-time research and reworking to meet the needs of the end customer, this phase is one of the most crucial for assessment of business idea. This phase provides a validation to the entrepreneur on the acceptability of the idea, basis which further development is assisted. Below are the subjects covered under this phase:

Objective: Research on the feasibility of a Business Idea selected and validate that idea in the market.

Outcome: Validation to the Entrepreneur on the acceptance of his Business Idea in the Market through interaction with real buying customers, suppliers and industry experts.